Do you know your social media inside out? Can you create and curate world-class
digital content for one of the biggest shows on the BBC? We re looking for
candidates who can lead production of digital-first content for the One Show
and grow the programme s social following. Embedded within the One Show
TV production team, the successful applicant would have unparalleled access to
our content and lineup, to create exclusive, premium output.
To grow The One Show s social following by delivering premium output with
high production values synonymous with the One Show brand for a diverse, UK-
Work collaboratively and pro-actively with The One Show s TV production and
forward planning teams to seek out opportunities to maximise opportunities and
access to key talent.
Develop and produce fast-turnaround social formats tailored to engage a
younger-skewed audience, helping to establish tone of voice and distinctiveness
Have an understanding of the specific content needs of audiences per platform
and how to create a detailed content calendar to track all output being
delivered throughout the day to all the One Show s social media channels.
Keep abreast of digital content trends and key influencers that can help drive
reach and engagement with the audience and increase advocacy and shareability
within The One Show s existing and growing digital audiences
Establish excellent communications with TV s Social, Marketing and Audience
colleagues and collaborate with them to ensure the most effective promotion of
Measure success against agreed metrics and KPI s and provide regular report
for senior management. Collaborate with BBC Studios on wider digital objectives
and long term strategies.
Monitor social networks for potential threats or opportunities, working closely
with the BBC s moderation teams, escalating appropriate referrals to the
Digital Content Editor for BBC Studios.
Be familiar with the BBC’s editorial guidelines and address any potential
issues making sure all content is compliant for BBC channels. Consulting when
necessary with the BBC Ed Pol Adviser for Digital and the Digital Content
Editor for BBC Studios.
Have excellent written and verbal communication skills and a keen attention to
Shoot and edit standalone content as required. Experience of live TV across
digital plus any experience in live digital content is also beneficial.
Line manage a Social Media Executive, setting and communicating clear
objectives, motivating them to produce their best work and giving regular
Remain positive and motivated throughout the production process, responding
resiliently in the face of rapidly changing circumstances
Are you the right candidate?
The ideal candidate will have a proven track record of developing successful
social media strategies for long-running brands.
They will have an impressive track record of creative achievement, producing
content for young audiences and driving innovation within a digital space.
They will have experience in sourcing and curating stories across digital
platforms that will encourage advocacy and sharing within our existing and
They will have previously overseen a portfolio of social media accounts and
have successfully grown communities across a number of different social media
They will be a confident manager, motivating the Social Media Executive,
setting goals and providing regular feedback.
They will have a collaborative and proactive approach, working in partnership
with senior editorial colleagues on the One Show and at BBC Studios and the
BBC’s channel social teams to deliver high quality output that is both
distinctive and great value for money. They will be able to spot opportunities
to develop the One Show s social offering and constantly strive to engage a
BBC STUDIOS – THE ONE SHOW, LONDON
Contract type: Freelance
Location: New Broadcasting House, W1
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