At Apple, we don t just build products we build products that redefi
entire industries and change people s lives in meaningful ways. And it
the people that we hire that makes it all possible.
We are now looking for our new Head of Marketing Communications in Europe.
Our intent is nothing less than to build the world s most inspiring marketi
communications. And we re looking for an inspiring leader with a proven tra
record of making fantastic work to spearhead our ambitious plans for Europe.
The Marcom organisation at Apple is the team that is responsible for all
consumer facing communications. You’ ll be driving the creation and
deployment of campaigns, comprising advertising, interactive work, video and
motion graphics projects and creative for Apple retail Stores as well as work
made specifically for our telecom carrier partners and retailers who sell our
products across Europe.
This team is also leads the local adaptation of all product launch work
generated from our headquarters in California. The work we all make is seen by
millions across multiple touchpoints.
We re a creative-led organisation. We re made up of Brand Managers,
Strategists, Writers, Designers, Producers and functional specialists, who
plan, conceptualize and execute all the product and services communications
that go out into the world. We build communications that help people better
understand our products, and help people get the most out of them.
A wicked smart, strategic thinker who can simplify the complex, craft a vision
for the team and then bring it to fruition as a feasible plan. You ll be in
the detail when necessary but also able to stand back and see the wider picture
You ll be passionate about creative ideas their capacity to inspire
change and become part of culture. You ll have a deep knowledge and respect
for the creative process with great instincts on what s right for the brand
and what works in each of our key markets
A leader that is able to recruit, empower, and develop extraordinary talent. A
leader who leads from the front and will be the champion for doing what s
Diversity will be meaningful to you. You ll know its worth. And you ll
drive the changes a modern communications team needs to ensure our group is as
diverse and inclusive as possible. You ll open up new opportunities for
hardworking individuals, and recruit the best Europe has to offer.
A senior leader with 15 20 years experience working in world-class
marketing organisation or agency, having done extraordinary work.
Experience managing a large, creative, multi-disciplinary team of specialists.
Experience in digital / social media or retail is a bonus.
Agency experience preferred.
Lead a world-class team (roughly 100 employees) who are responsible for the
planning and execution of Apple s marketing communications across all
customer-facing touch points, including advertising, digital / interactive,
channel and retail.
Working with Product Marketing, Corp Comms, Sales and WW Marcom, drive the
Marcom strategy for Europe, understanding deeply the core business and product
challenges and opportunities in our most important markets (UK, FR, DE, ESP and
IT) and then translating those into meaningful Marcom plans.
Represent Marcom within the broader European leadership team, providing
strategic and creative guidance in support of the business while building and
protecting Apple s brand.
Provide WW leadership with ongoing insights into the local business, product,
consumers and competitive landscape to help inform WW strategies and work. Be a
key voice in WW Marcom leadership meetings, providing a strong point-of-view to
help craft our global strategies and thinking.
Responsible for the flawless execution of all our product launches throughout
the year, making sure the work resonates locally and that we are delivering the
best product launches possible.
Identify and drive any local initiatives that tackle local challenges or
Continue to build a world class team, operations and creative culture that
consistently produces the world s best marketing communications.
Manage a large network of agency partners that supplement our in-house
capabilities. Drive scale, speed and efficiency but not at the expense of
Work with Apple s key sales channel partners to craft and deploy partner-le
communications and secure an unfair share fo their best marketing efforts.
Lead our product presentation and customer experience at point of sale across
all channels of distribution and ensure brand consistency and the very best
Lead our digital efforts, creating smart, compelling solutions on our most
important social and e-commerce platforms that are inline with our product and
You ll work closely with key internal partners in Sales, Retail and Service
as well as the Worldwide Marcom team headquartered in Cupertino, California.
Education & Experience
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