Market Research Manager
We are the world s learning company with more than 22,500 employees operati
in 70 countries. We combine world-class educational content and assessment,
powered by services and technology, to enable more effective teaching and
personalized learning at scale. We believe that wherever learning flourishes so
do people. We re committed to a world that s always learning and to ou
talented team who makes it all possible. From bringing lectures vividly to life
to turning textbooks into laptop lessons, we are always re-examining the way
people learn best, whether it s one child in our own backyard or an educati
community across the globe. We are bold thinkers and standout innovators who
motivate each other to explore new frontiers in an environment that supports
and inspires us to always be better. By pushing the boundaries of technology
and each other to surpass these boundaries we create seeds of lear
that become the catalyst for the world s innovations, personal and global,
large and small.
At Pearson, we believe in the power of difference. Harnessing the unique
skills, perspectives, and backgrounds of every employee helps us foster
innovation and create the most effective solutions for learners around the
world. That s why we re committed to ensuring that diversity and inclu
are embedded into everything we do. We foster a work environment that s
inclusive and diverse and where our people can be themselves so we
reflect the customers and learners we serve.
Pearson is featured on The Forbes list of Best Employers and The Stonewall Top
100 Employers list, and we are recognised in the Best Employers for Diversity
2019 awards. Pearson is listed on both the London and New York Stock Exchanges
(UK: PSON; NYSE: PSO).
The UK POLS (Pearson Online Learning Services) team partners with UK
universities to offer online degree programmes. We are looking for a market
researcher to join this dynamic, growing business unit.
The market research team is uniquely placed within the POLS organisation in
that we support all other functions within it, from business development to
marketing, and from course launch to sales. We work closely with colleagues and
provide them with the insight they need to support their activities from
high-level analyses of the general higher education landscape, down to very
specific details of a given programme that can inform marketing and sales
The principal role is to provide robust intelligence on specific courses and
assess their viability for launch. This includes market sizing, audience
segmentation, and competitor analysis. It also requires the ability to help our
partner institutions absorb that insight and help them develop compelling and
distinctive programme propositions within the chosen disciplines.
* Researching and reporting on the market size and demand factors for
online courses. Also, presenting these reports and findings to
stakeholders at all levels.
* Working with academic partners to develop truly distinctive and
attractive programme propositions.
* Producing detailed programme documentation to support marketing and sales
* Monitoring and analysing the HE market more widely, reporting on trends,
regulatory framework and policy to help inform decisions taken by the
* Analysing data from our systems to identify trends and performance to
drive programme refinement and selection
* Conducting primary research focused on our learners.
* Managing third party agencies.
* Undertaking ad hoc research projects as required by the business unit.
* have an excellent track-record in primary and secondary research
including qualitative and quantitative methods;
* be articulate and precise, and able to deliver research outputs both
orally and in writing;
* be confident and persuasive, and able to work with stakeholders at all
* thrive in a collaborative team culture, and have the energy and
flexibility to work within a high-tempo, dynamic environment.
Pearson is an equal opportunities employer. We do not discriminate against
employees or job applicants and select the best person for each job based on
relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the
workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It
will not be seen by those involved in making decisions as part of the
Experience, skills & competencies
* Relevant research and analysis experience ideally from within a Higher
Education setting, or policy research/agency/business analytic context,
with a track record in the delivery of research reports, presentations
and other projects.
* Experience of working with multiple research methods.
* Detail focused.
* Highly proficient in using Microsoft Office tools as well as other
analytic and business intelligence software packages.
* Experience in conducting data analyses that establish and document a
* Excellent planning, time management and project management skills.
* Excellent written and verbal communication skills with the ability to
communicate complex information clearly and succinctly.
If you are interested in applying, please ensure an upload of an updated CV and
Please note: Due to COVID-19 guidelines, this role will require remote working
from home until further notice .
Primary Location: GB-GB-Harlow
Work Locations: GB-Harlow-Kao Park Kao Park Hockham Way Kao Two Harlow CM17 9SR
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Sep 14, 2020
Job Unposting: Sep 28, 2020
Schedule: Full-time Regular
Req ID: 2007506
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of
E-Verify. All qualified applicants, including minorities, women, protected
veterans, and individuals with disabilities are encouraged to apply.
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