KMC RECRUITMENT & CONSULTING
My client, a big name in the world of music & entertainment, is looking for a
Head of CRM to focus primarily on audience growth.
The Head of CRM will be expected to lead insights, analytics and growth
opportunities globally working alongside consumer marketing teams in each
territory to deliver the numbers.
The Head of CRM will be responsible for setting targets and conducting
territory performance reviews to identify development opportunities and develop
plans and initiatives to drive growth.
* Have a proven track record in data marketing
* Be an experienced performance marketer
* Have experience in the use of sophisticated, CRM marketing solutions and
* Have strong marketing analytics acumen experience producing robust
diagnostic, multi-channel or audience focused analysis and reporting.
* Have experience of working in some capacity or role on a build or
migration project of large-scale consumer marketing systems
* Have hands on experience using consumer data platforms/database marketing
tools such as Salesforce Marketing Cloud, Adobe Campaign, Lytics and
* Be Highly proficient in Excel, HTML, SQL and CSS
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